Business Systems Studio
Strategy first → Systems then
CRITERIO — Business Systems Studio. We think, build and improve digital systems that make businesses work better.
Make digital make sense.
Most digital work does not fail for lack of technology.It fails because nobody agreed what would count as better.
We think, build and improve digital systems that make businesses work better.
We think, build and improve digital systems that make businesses work better.
Strategy firstSystems thenTechnology serves better judgement
0 of 0 candidate moves clear this criterion.
Your challenge
What are you trying to make better?
Pick the one closest to yours. You do not need to know the answer — that is the part we do.
CRITERIO's starting position
How much has to change to count as better?
3 moves clear.
This is where we start. Move it if you disagree — that argument is the work.
- agree what would count as better
- write down what you are deciding by
- gather the options honestly
- test the cheapest one first
- get an outside reading
- run a workshop
- commission a study
Where it binds
The weakest thing that clears is the options, so it is the first thing to give.
Made real
Ideas, decisions and systems that crossed into the real world.
Strategy that stops at a presentation is not strategy. These are the ones that shipped.
Continue
Bring the challenge.
- Material (ours)
- 3 moves clear
agree what would count as better
Describe the part that stopped making sense. You get back a first reading: what would have to count as better, and the first move worth making.
A few paragraphs is enough. No brief, no RFP, no form. One conversation, then a written position you can argue with.

